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Meggamaxx DOTCOM :: Brand Management

Brand Management Products

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Brand Management Products

What should a good brand name do? be protected (or at least protectable) under Trademark law. be easy to pronounce. be easy to remember. be easy to recognize. be easy to know be easy to translate into all languages in the markets where the brand will be used. attract attention. suggest product benefits or suggest usage (note the tradeoff with strong trademark protection.) suggest the company or product image. distinguish the product's positioning relative to the competition. be attractive. stand out among a group of other brands. Why have a brand name? Brand is the personality that identifies a product, service or company. A brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. How we can help. We can develop a logo and/or brand guidelines. Revamp older logos. Help you obtain proper trademarking.

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